In collaboration with Mile High Harley-Davidson, I spearheaded the exciting branding for a new event called "Women Ride United." Fueled by a passion for empowerment and the thrill of the open road, this project aimed to celebrate the spirit of women riders in the Harley-Davidson community.
The design concept seamlessly blends the iconic imagery of Harley-Davidson with a fresh, modern aesthetic that speaks directly to the strength, independence, and unity of women riders. The vibrant key visuals were crafted to capture the essence of the female riding experience. I wanted to feature a woman rider who was so much more than a "calendar girl" that was rampant in motorcycle advertising of the 80s and 90s. I wanted a true rider, who looked strong, independent, and just plain cool.
The final designs, whether applied to promotional materials, apparel, or online platforms, radiate the energy and camaraderie that define the Women Ride United event. The project not only elevates the brand presence of Mile High Harley-Davidson but also serves as a powerful testament to the diverse and inclusive community thriving within the world of Harley-Davidson enthusiasts. Women Ride United stands as a testament to the unstoppable force that is the community of women riders, showcasing their passion for the open road and the indomitable spirit that unites them.
Back to Top