Embarking on a brand identity overhaul for Jennifer Low Homes, my goal was to encapsulate her commitment and expertise in a sleek, contemporary package. We redesigned the logo for a polished look, curated a new color palette reminiscent of the "shabby chic" interior design style. Infusing warmth and approachability into the visual identity with soft pastels and rustic textures, the revamped brand not only stood out but also embodied the owner's dedication. 
Social media strategies amplified her presence, while updated collateral materials ensured a cohesive brand image. I love helping smaller businesses in feeling more prominent through branding. It was immensely rewarding to witness how this unique aesthetic made the business feel more substantial, resonating authentically with clients in the competitive real estate sphere.​​​​​​​
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